India's Largest Database on New Projects
Allied Bakeries invests in Burgen brand
17 May 2011: Allied Bakeries, a bakery and bakery product supplier, is investing Pound 2,00,000 in its healthy bread brand Burgen, following recent category sales growth.
The Associated British Foods (ABF) subsidiary - which also owns the Kingsmill and Allinson brands - said today that the new investment in Burgen (the first since 2007) will involve a marketing/PR campaign to raise brand awareness given rising consumer demand for healthier bread options.
Allied Bakeries is also adding a Buckwheat & Poppy Seed to its Burgen range, which fortified with vitamin D, will (the firm said) provide consumers with 30 per cent of their recommended daily allowance of calcium and vitamin D in two slices.
Source: Nutraingrdients