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Elder Health Care to roll out new products
26 March 2011: Elder Health Care (EHCL) plans to roll-out about six “self-researched” products with therapeutic benefits in areas like skincare, oral care, personal-grooming and the cough and cold segments.
Part of the Elder group, EHCL recently expanded its male-grooming product portfolio with the Octane range of deodorants. With the launch of Octane, EHCL hopes to garner about nine per cent market share within one year in the segment that is showing a growth of about 40 per cent.
The Octane range is made from imported French fragrances, certified as long retention and skin-friendly by Paris-based IFRA (International Fragrance Association). EHCL has a presence in the estimated Rs 800 crore deodorant market with its Fuel brand that has been in-licensed from VLCC.
EHCL product basket includes Fairone Fairness Creams from India's Shahnaz Herbals, Tiger Balm from Haw Par of Singapore, Burn Aid (a gel-based natural product for burns) from Rye Pharmaceuticals of Australia, Blistex Lip Balm from Blistex Inc of the US Fuel for Men deodorants from VLCC, and Biorga dermatology and cosmetology products from Uriage Laboratoires Dermatologiques D'Uriage of France, among others.
Source: Hindu Business Line