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Haagen-dazs cafe to be in Delhi
2 December 2009: Haagen-Dazs, a super premium global ice cream brand, is planning to open its first branded cafe in Delhi soon.
The cafe will be opened shortly at Select City Walk at Saket through a franchisee deal with RTC Restaurants, which runs restaurant chains Ruby Tuesday and Italian Sabarro in India. RTC is the exclusive franchisee rights holder for America’s most-loved super premium ice cream in India.
Depending on the response with the first Haagen-Dazs branded cafe, the company is likely to set up similar such cafes in India.
According to sources, Haagen-Dazs could be setting up a combination of large-format cafes and smaller kiosks, with a national footprint of 30-40 such outlets over the next few years.
Source: Economic Times