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Nordzucker in JV with Pure Circle
26 March 2011: Nordzucker and Pure Circle on 18 March 2011 formed a JV company to handle development, sales and marketing of stevia and steviasucrose ingredients in Europe, following their agreement to work together in 2010.
The new JV - NP Sweet A/S - is based at Nordzucker’s premises in Copenhagen (formerly Danisco Sugar, which Nordzucker acquired in 2008). It is a 50-50 JV between the two parent companies, but at the moment the investment is mainly in time and effort, rather than financial. Stevia sweeteners are being positioned as a complement to sucrose, as they can be used to replace 10 to 20 per cent of the sugar in products, thus reducing calories.
Source: Foodmanufacture