Orchard Valley Foods acquires licence to sell McDougalls brands

21 January 2012:Orchard Valley Foods has acquired the licence to sell Creative Baking ingredients under the McDougalls brand, to the foodservice and wholesale sector, for an undisclosed sum. The bakery ingredients manufacturer and confections and decorations distributor has acquired the licence from the brand’s owner Premier Foods. The range includes ingredients such as chocolate chips – in dark and white – mini mallows, cream cheese and chocolate fudge frostings, and cupcake cases. However, Gill Bullock, marketing manager, told British Baker that the firm was already planning new product ideas, and felt items such as fudge cubes would fit very well with the existing lines.

Source: Bakeryinfo