Premier Foods unveils sweet shop cakes

22 January 2012:Premier Foods has added a selection of British ‘Sweetshop Specials’ to its Mr Kipling range.

The new cakes will aim to build on the success of Mr Kipling Inspirations, and will feature Fruit Salad Mini Batts, and a Pineapple Slice, which will be available in the new snap pack format.

In addition, Mr Kipling’s entire portfolio has undergone a revamp, with ‘refreshed’ packaging, and a new TV advertising campaign to start in February 2012.

Source: Bakeryinfo