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Puratos acquires cocoa factory in Brazil
18 March 2011: Puratos has acquired of a majority stake in Floresta do Rio Doce, the first origin cocoa factory in Brazil.
Single source chocolate is made with cocoa beans harvested in one specific country or growing area. Factors unique to the area such as soil, climate and habitat all contribute to the unique flavour of cocoa beans and the taste profile of the final chocolate product. For many major manufacturers consistency of supply is key, particularly for premium products where a distinct chocolate taste is an important differentiator. Cocoa suppliers have responded by developing strong links with cocoa producing countries or a local presence.
Puratos will work with local employees and experts to develop a strategy for investment and expansion to ensure the successful future of the company. The planned construction of a new factory next to the existing site in Linhares will be part of this process.
Located close to over 450 cocoa farms, the factory will begin production of Puratos’ chocolate Chocolante and Carat as well as its traditional brands Vitto and Norcau.
Source: Bakery and Snacks