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Rasna to set up manufacturing unit in Africa
9 July 2010: Rasna plans to set up a manufacturing unit in Africa to cater to the local market in that region. The company already has facilities in foreign locations, Bangladesh and Egypt.
Unlike Indian market, where citrus based drinks account for majority of non-carbonated beverages, African consumers have special liking for dark coloured drinks such as colas and grape-based drinks. The company will soon be introducing two-three flavours under its ‘Fruit Plus’ brand. It expects its fruit-based concentrated drinks to grow faster because of low base and increasing awareness among consumers for healthy drinks.
Source: Hindu Business Line