Toyota Motor Corp launches car in Japan

29 September 2011: Toyota Motor Corp on 26 September 2011 launched its first car in Japan's growing 660cc minivehicle segment in a move that is set to intensify competition in the shrinking domestic market.

Toyota's new Pixis Space, a rebadged version of Daihatsu's boxy Move Conte, starts at 1.12 million yen ($14,700) with mileage of 25.5 km/litre. It plans to initially launch three minivehicle models starting this fall, targeting annual sales of 60,000 once all three are out. It did not provide a separate sales target for the Pixis Space.

Source: Economic Times