Blue Star mulls large format stores
31 January 2012: Air conditioner maker Blue Star is planning to open exclusive large format stores to hawk its products across all the segments, following the success of its exclusive small outlets, as part of target to achieve Rs.1,000 crore revenue from the residential segment by 2014.
The company has about 25 Blue Star display centres and it plans to open bigger ones. It has short listed some locations and will have first such store within the next six months. The company will also have a factory outlet for room ACs at Thane near here by the festival season this year. On the revenue side, the company is eyeing Rs 1,000 crore revenue from the residential segment by the turn of 2014 on the back of growing demand. The firm, which claims to enjoy 7 per cent market share, plans to sell 2.65 lakh units of ACs this year compared to 2.35 lakh units last year.
Source: Economic Times
|
