Eureka Forbes unveils Aquasure at market prices

20 January 2012: Eureka Forbes has made an entry into the fiercely competitive bottled water market this month. The company has launched Aquasure, priced at market rates of Rs 10 for 500 ml and similar price lines for the other large sized packages. The product has been rolled into leading cities such as Mumbai and Delhi.

The company's premium water purifier brand, Aquaguard are sold through direct sales representatives of Eureka Forbes Aquasure brand of water purifiers are sold through leading consumer electronics and home appliances stores across the country. Eureka Forbes has entered the bottled water market through the 'franchisee' route and each franchisee is expected to invest around Rs 2 crore in the purification and bottling set-up. The company will sell the product under the brand name 'AquaSure', in 20 litre and one litre bottles.

Source: Economic Times