Handspun fabric brand, Ekmatra opens outlet in Delhi

21 January 2012: Ekmatra, a handspun fabric brand of Sarvoday Ashram, has opened its second store in New Delhi at Lodhi Colony. Spread over 650 sq ft, the new outlet offers handwoven apparel including fabrics, garments, home furnishings, and accessories.

Ekmatra sells ready-to-wear apparel for men and women priced between Rs 1,000 and 6,000. The brand particularly targets the urban customers. The winter collection of the brand includes a wide range of salwar kameez, long and short kurtis, jackets, and shawls for women. For men, the store has kurtas, shirts, and jackets. Bags, cushion covers, bolster covers, bed covers, bedsheets, curtains, and dohars are also available at the outlet.

Source: IndiaRetailing Bureau