Mindshare unveils mobile marketing facility to cater to global clientele

21 January 2012: Mindshare plans to set up a mobile marketing facility to cater to its global clientele in Mumbai.

The agency has been designated as the network's Mobile Marketing Centre of Excellence (MMCoE). Mindshare India will be responsible for driving mobile thought-leadership and establishing best practice with the rest of the network as well as developing and nurturing new talent. In addition, India will also act as a production hub for mobile content production needs, including mobile web sites, augmented reality and online advertising units such as Apple's iAd's. The Indian full-service offering will extend to everything from mobile strategy to ideas to actual development.

Source: Economic Times

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