India's Largest Database on New Projects
Tata Global Beverages mulls wellness products
24 August 2010: Tata Global Beverages plans to foray into wellness and good health products.
Further, the company is likely to hike the promoter's stake in all group companies, including Tata Global Beverages. Also, there is likely to be restructuring of Tetley.
Meanwhile, the company is upbeat about the tie-up with Pepsi. The proposed JV is likely to produce non-carbonated drinks, particularly fortified water products. The Himalayan mineral water will be part of this operation.
The various initiatives pursued to broadbase product categories included infusions in Canada, organic tea in the UK and green tea in Australia and Tion in India which was a new product.
Source: Hindu Business Line