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ITC to foray in UAE food market
25 February 2010: ITC, a multi business conglomerate, is planning to enter the food market of the UAE and the Gulf Cooperation Council (GCC) through a partnership with the Al Seer Group.
The products ITC plans to market in the UAE and GCC include wheat biscuits under brand its Sunfeast, cream and tea biscuits cookies, crackers, candies, eclairs and chews etc. The company forayed into the biscuits segment in India in 2003 with its brand Sunfeast and has managed to capture nearly 10 per cent of the market.
Source: Economic Times