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AIWA plans USD 10 million investment for India re-entry

Wednesday, 14 Apr 2021
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Japanese electronics brand AIWA, which registered its India subsidiary in February 2021, is relaunching with five products in TWS and audio segment at a total investment outlay of USD 10 million for Phase-1 of operations.

It is also looking to establish a manufacturing base in India by direct investment in greenfield projects as well as partnering with original equipment manufacturers (OEMs) in Phase-I which will begin in Q2/FY22.

It is looking to participate in the government’s production-linked incentive scheme for hearables and aims to establish India as its export base.

AIWA India has been given the mandate to establish an export base for Made in India products. The brand is targeting a top line of USD one billion in the next five years and has chalked out the plan, to begin with, audiovisual devices and televisions.

AIWA will launch five TWS and audio products in coming few days in the premium and mid-premium category and has partnered with Amazon in the online channel and 500 Reliance Digital/Jio stores in the offline channel.

It has, however, delayed the launch of its high fidelity speakers due to a shortage of electronics components in global market.

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