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CEAT Tyres to augment standalone retail outlets

Wednesday, 17 Mar 2021
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CEAT Tyres is looking to double the number of standalone retail outlets in the next two years for personal mobility in smaller towns and cities.

As part of the plan, the RPG Group firm will open 100 CEAT Shoppes – mostly in small towns and cities, over the next two years. The expansion will take the total number of outlets to 600 from the current 300.

These new format stores which will be more compact and contemporary as compared to the large format stores in major metros will come up in towns that have a population of less than 5,00,000. These exclusive stores will be more than just a sales channel.

CEAT Tyres will invest Rs 30-35 crore in setting up these outlets, other expenses including marketing and communication will be borne by the franchisee partner.

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