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Classic Legends charts plan for new launches, exports

Thursday, 18 Jan 2024
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Classic Legends, owner of the Jawa and Yezdi brands will embark on a revival plan, which includes nearly doubling its dealership count in India, introducing more models to focusing on exports to Asean markets. 

The compan, which recently introduced the Jawa 350 motorcycle plans to add more models this year. These launches will cater to the existing segment (190cc-250cc), aligning with evolving consumer preferences across various market segments. The company would target the ASEAN markets, starting with the Philippines.

Envisaging a shift towards electric mobility, the company is developing an electric models, supported by grants and a technology advancement consortium in the UK. It is assessing infrastructure development and consumer readiness, before launching the motorcycles. 

Additionally, the company intends to revive the BSA brand and explore opportunities in both domestic and international markets.

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