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Gome Retail Holdings to launch products for Indian market

Friday, 10 Aug 2018
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China-based Gome Retail Holdings will kick-off its global expansion by launching its own branded products into the Indian market. The products will be sold through multi-brand stores and online marketplaces.

The company’s branded products include smartphones, televisions and consumer appliances. Gome Electronics India is a fully-owned subsidiary of Gome Telecom Equipment, part of the Hong Kong listed Gome Retail Holdings, which has over 1,700 stores in China.

The company will launch three smartphones in the sub Rs 10,000 segment both through online and brick-and-mortar stores, while television, refrigerator, washing machine and kitchen appliances will be launched subsequently through Flipkart.

The company intends to set up manufacturing operations in the country where all products will be locally manufactured to take advantage of duty benefits.

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