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PepsiCo increases investment to Rs 814 cr in snacks plant in Uttar Pradesh

Monday, 12 Oct 2020
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PepsiCo, a multinational food, snack and beverage corporation, has increased its investment from Rs 500 crore to nearly Rs 814 crore in the new greenfield snacks plant in Uttar Pradesh. 
 
The company is optimistic about the future of the Indian market despite short-term headwinds due to COVID-19. 
 
The food and beverage corporation is committed to double its snacks business in India and also raise the capacity of the existing food plants in West Bengal and Maharashtra. It has additionally proposed to set up a greenfield manufacturing facility in the state of Assam. 
 
The investment in the Uttar Pradesh plant has created 1,500 direct and indirect jobs and enabled a local sourcing ecosystem. 
 
The company expects increasing demand from categories such as snacks, juices and other carbonated beverages as festive season begins. 
 
The company has re-strategised the price-pack programmes, enhanced consumer engagement initiatives and doubled down attention on both B2C and B2B distribution models to meet consumer demand.

 

 
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