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Aparna Enterprises to strengthen product portfolio

Tuesday, 01 Sep 2020
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Vitero Tiles, the tile brand from Aparna Enterprises, has announced its aggressive growth strategy by launching a new collection of GVT Tiles named Soir.

With this launch, Vitero Tiles aims to capitalise and increase their market share in the organised tile segment. The company also plans to expand their distribution network.It is looking at 25 percent increase in the number of dealers associated with the brand.

The company is planning to add 25 percent more dealers.
Available in seven shades namely Soir Beige, Soir Bianco, Soir Brown, Soir Cream, Soir Graphite, Soir Gris and Soir Nero, the series is manufactured at the state-of-the-art manufacturing unit using the latest nanotechnology.

Further, about 60 percent of all raw materials used in the tile collection, like clay and feldspar, are made in-house, ensuring uniform consistency and quality across each of the product. 

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