Reliance Brands (RB) has partnered with renowned British designer Stella McCartney to launch her sustainable luxury label in India.

Founded in 2001, Stella McCartney’s label has been a pioneer in responsible fashion, famously avoiding the use of leather, feathers, fur, or exotic skins. Through this strategic collaboration, Indian consumers will gain access to the brand’s ready-towear collections, handcrafted vegan accessories, and footwear via a multichannel distribution model.

The brand is currently present in 47 locations globally, including major cities like London, Paris, Milan, Tokyo, and New York, and is sold in 651 department stores and boutiques across 71 countries. Both partners expressed enthusiasm about introducing this "conscious luxury movement" to India, seeing the market as ripe for a fashion revolution that supports sustainability and animal welfare.