Puma, the German sportswear brand, has opened its largest store in North India in Gurugram, Haryana.
The store in CyberHub retail destination is spread over around 7,000 sq ft and a digitally-enabled experiential store with a lot of digital touch points.
This store is the second largest for Puma in India after its flagship outlet in Bengaluru.
The store boasts of 32 digital touch points including immersive screens, digital plinths and ceiling screens to give customers a digital shopping experience.
Similarly, Nike Inc is also planning to launch its largest India store of about 10,000 sq ft in New Delhi’s Select Citywalk.