Titan is looking forward to expanding its footprint across the country this year, with an investment plan of Rs 250 crore.
As per its plan, the company intends to expand its manufacturing capacity and retail footprint across the country for its entire range of products, including watches, jewellery and prescription eyewear.
Of the proposed investment, Rs 150 crore will be utilised for capacity expansion and the remaining will be spent on retail expansion.
Titan will add another 40 World of Titan stores to its existing 470; 10 more Helios (Titan’s multi-brand watch retail outlets) to the current 50; and 50 Fastrack stores in the current year.
Besides, it will also invest close to Rs 100 crore in expanding Montblanc boutiques. Recently, it inked a 49:51 JV pact with Montblanc. The JV will start operations in January 2015. Titan has 16 boutiques in India.