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HomeLane to invest Rs 100 cr, expand to 25 cities by 2021

Tuesday, 08 Sep 2020
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Home interiors company HomeLane is planning to spend Rs 100 crore for marketing initiatives as it looks to expand its operational footprint to over 25 cities by 2021-end.

HomeLane, which raised Rs 60 crore recently from Stride Ventures and others, has also unveiled a new brand identity as part of its overall strategy to steer its business into the next phase of growth.

The franchisee and retail distribution model will allow HomeLane to efficiently scale up operations from the current 10 cities to more than double its operational footprint, covering over 25 markets by the end of 2021.

The company is currently operational in Bengaluru, Chennai, Hyderabad, Mumbai, NCR, Kolkata, Pune, Coimbatore, Vizag and Mysore.

The new cities for expansion are being selected on the basis of new homes coming up in that location and the number of searches for keywords like home decor or modular kitchens.

The company will look at cities like Indore, Jaipur and Chandigarh.

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