JK Tyre & Industries has announced plans to strengthen its marketing and distribution footprint in West Bengal and the Northeast region, reflecting its intensified strategic focus on Eastern India.

“West Bengal is a strategic hub for the company in the east. The company's strategic focus in West Bengal includes deepening penetration in the truck and passenger car radial (PCR) segments,” Managing Director of JK Tyre & Industries, Anshuman Singhania said.

The company currently operates more than 800 dealer outlets across the eastern zone. In West Bengal alone, it has over 31 branded retail shops and six depots. It plans to expand this number to 40 branded shops by the end of the current financial year. In addition to increasing its presence in metro and urban centres, JK Tyre is also targeting tier-II-and-III cities in the state to tap into growing demand. The Northeast already accounts for 40 percent of JK Tyre's PCR segment sales in eastern India. The company aims to build on this momentum by leveraging ongoing public-private investment in the region.

Looking ahead, JK Tyre is targeting a 25 percent revenue growth in the current financial year, aiming to outperform the broader market's projected growth of five to seven percent. In the previous financial year, the company's revenue was approx. Rs 15,000 crore.