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JSW Paints plans colourvista senses retail stores

Friday, 30 Oct 2020

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JSW Paints, part of the JSW Group, is planning to open 500 colourvista senses retail stores across the country in two to three years.

With 150 such stores at present, the company targets to have about 25 senses stores in Tamil Nadu in the next three years.

The company has launched its first colourvista senses retail store in partnership with Central Hardwares, a paints retailer, which is aimed to redefine the retail experience for its consumers in Coimbatore.

The store is conceptualised to have a home-like look and feel. Designed to inspire house-owners, the store is located in the main retail market for building materials in the city.

The first-of-its-kind retail experience store is designed to assist consumers in colour and product selection. The store layout resembles a compact home -- metaphorically representing core spaces like living room, kitchen, bedroom and balcony.