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Mondelez International, Lotus in tie-up for new products

Friday, 14 Jun 2024
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Mondelez International and Lotus Bakeries have entered into a strategic partnership to expand and grow the Lotus Biscoff cookie brand in India. The tie-up between the two companies will help to develop new chocolate products which will combine the Biscoff taste and texture with Mondelez’s Cadbury, Milka, and other key chocolate brands in Europe with the option to expand globally.

Through this partnership, Mondelez will leverage its distribution network and local market presence to manufacture, market, distribute, and sell Biscoff cookies in India. Lotus Bakeries aims to achieve visibility and sales growth in this high-potential market, while Mondelez will build a stronger presence in both traditional and modern trade and expand its cookie offerings into high-demand premium spaces.

The partnership will further enable move into key consumer segments, and build on commercial expertise and market-specific knowledge and presence in India. The first co-branded products are expected to be launched in early 2025, in the UK with Cadbury and Milka in Europe.

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