Birla Estates, a wholly-owned subsidiary of Aditya Birla Real Estate, has launched its first residential project in Pune, 'Birla Punya', with an estimated revenue potential of Rs 2,700 crore.

Spanning 5.76 acres in Central Pune (Sangamwadi), the project features 1.6 million sq. ft. of saleable area, comprising 1,000 exclusive flats across four towers, offering one BHK to four-BHK luxury apartments. Inspired by Pune’s cultural heritage, local fauna, and architecture, Birla Punya integrates nature, culture, and modern design.

The project boasts seamless connectivity to key city hubs such as Shivaji Nagar, Koregaon Park, and Pune International Airport, with direct access to the Mula-Mutha Riverfront and nearby Metro stations. With 50-plus world-class amenities, including a retail village on the terrace featuring alfresco dining and shopping, the project fosters community engagement. 

A riverside promenade, lush green surroundings, and a blend of urban convenience with heritage aesthetics make it a prominent address. Additionally, it emphasises sustainability through eco-friendly initiatives like rainwater harvesting, solar power, and efficient waste management.