Entertainment World Developers Pvt Ltd (EWDPL) is planning to set up 20 malls
across India at an investment of Rs 2,000 crore.
Of the total, Rs 800 crore is expected to be raised by way of private equity
and the remaining through debt.
These malls are expected to be spread across one million sq ft in 20 cities
by 2011. The proposed malls are likely to be set up under EWDPL's rent-free
revenue sharing concept - 'Treasure Showcase' - for emerging brands. The concept
is expected to help manufacturers and emerging brands to showcase their products
and brands in all its 20 malls. Treasure Showcase is a new mall-in-mall concept
under which small retailers are likely to be provided space between 15,000 and
50,000 sq ft per mall.
Also See:
EWDPL to come
out with IPO by December (13-Aug-09)