Ferrero India has given a boost to its sweet packaged foods portfolio under the brand Kinder. On 10 October, 2023, the company launched Kinder Shoko-Bons Crispy, marking its foray into the snacking category.
With the launch of this Kinder Shoko-Bons, Ferrero seeks to expand the consumer base of the brand by bringing older kids as well as parents into the fold.
The company is also scaling up the distribution of the brand beyond urban regions. In addition, e-commerce has emerged as a significant channel for the brand.
Ferrero has manufactured the Kinder Schoko-Bons Crispy at its Baramati plant in Maharashtra, with over 98 percent of the raw materials sourced locally. Further, the Kinder brand contributes a large part of the company's overall revenues.