Japanese business solutions provider Fujifilm Business Innovation has decided to foray into the office printer business in India as the segment offers a high-growth potential.

As part of the 15th operations for the company in the Asia Pacific (APAC) region, it is targeting government offices as one of the main consumers for the printer business, apart from corporates. The company is initially launching products in the mid-end segment of 21-30 prints per minute segment and would gradually move up in the premium high-speed segment. It has launched A3 multifunction printer Apeos Series for the Indian market.

Moreover, the move will boost the company's overall portfolio and create a synergistic effect with the existing businesses, comprising healthcare, materials, imaging and business innovation in India.

The global office printing market is around 3.3 million units a year, while that of APAC is about 0.5 million. India accounts for about 25 percent of the APAC market.