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Goodyear enters automotive lubricants segment

Thursday, 29 Oct 2020
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Goodyear, US-based tyre manufacturing company, has forayed into automotive lubricants segment in India. 
 
The company has partnered with Assurance International, a part of Satya Group, for a new line of engine oils that will be manufactured, sourced and distributed in the country to complement Goodyear’s tyre product portfolio. 
 
The company’s lubricants product portfolio will cater to all kinds of vehicles, including commercial and passenger vehicles and two-wheelers. The products include greases, brake fluid, transmission oil, tractor oil, diesel exhaust fluid, gear oil and hydraulic oils. 
 
The lubricant products will be manufactured at two facilities in Hisar, Haryana and Mumbai, Maharashtra. 
 
The tyre manufacturing company will provide research and development (R&D) support, while Assurance International will look after manufacturing, marketing, distribution and after-sales assistance to consumers. 
 
The company would focus on the after-market segment in Phase-I. It is looking at around four to five percent market share by 2025 in the lubricant after-market segment. 
 
In Phase-II, it would also look at tie-ups with automotive original equipment manufacturers (OEMs).
 
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