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JSW Group to foray steel furniture business

Tuesday, 26 Mar 2019

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JSW Group is foraying the steel furniture business under the brand JSW Living, a venture. The steel furniture foray is part of JSW Group’s diversification into consumer space.

The company did not specify the quantum of investment in the new venture, which is slated to be launched in the Q1/FY20.

The group’s paints business, JSW Paints, is also yet to be launched. JSW Steel has also launched colour coated roofs under the brand Colouron+. JSW Living will focus largely on the home furniture segment. It is expected to follow a three-tier selling and distribution strategy to target top 100 towns in India.