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KSS forays into jewellery retailing business

Tuesday, 03 May 2016
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Digital and entertainment major KSS, has forayed into the jewellery retailing business under the franchise model and is planning to open 500 stores under brand 'Bjewelz'.

'Bjewelz' brand is owned by Birla Jewels, a wholly owned subsidiary of KSS.

The company also plans to invest Rs 100 crore over the next three years on branding, manpower and infrastructure.

KSS will open its first two stores by the end of May 2016 in Bihar. 70 stores will be opened this year. The company’s focus is on opening stores in Tier-II and III cities.

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