Jaya Shree Textiles' fabric brand Linen Club is planning to double its business to Rs 1,500 crore and add 200 stores in its sales network by 2024.
As part of the expansion, the Aditya Birla Group company is focusing to expand in Tier-II and -III markets along with its cluster-based approach. Besides domestic expansion, Linen Club, which has a couple of stores in the Middle East, is also exploring opportunities to open stores in the Southeast Asian regions.
Besides, Linen Club's fabric distribution to multi-brand outlets will also be doubled to around 11,000 outlets from the present 6,500 units. The company’s present revenue base is around Rs 700 crore to Rs 800 crore.