Major Brands India, a franchisee for lifestyle product companies including Bath & Body Works and Aldo, is planning to make an investment of around Rs 260 crore over the next four years.
The investment will be made to double its retail stores. The company will invest Rs 80 crore over five years to set up 50 stores of BBW.
A new BBW outlet was opened at Chennai on 14 June 2019, the first in South India and the sixth in the country. There will be 10 to 11 BBW stores by the end of 2019.
So far, the company has invested around Rs 400 crore to set up nearly 160 stores of international lifestyle brands such as Call it Spring, Inglot, La Senza, Bebe and New Balance, apart from BBW and Aldo.