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Maruti Suzuki partners with DPIIT to support tech startups in auto and mobility

Thursday, 24 Jul 2025
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Maruti Suzuki India has signed a memorandum of understanding (MoU) with the Department for Promotion of Industry and Internal Trade (DPIIT) to support startups focused on technology-driven innovations in automobile manufacturing and mobility.

The MoU was signed in New Delhi in the presence of DPIIT Joint Secretary Sanjiv, Maruti Suzuki Independent Director Anjali Bansal, and Director of Corporate Planning Sunil Kakkar. Under this partnership, DPIIT-recognized startups under the Startup India initiative will gain access to Maruti Suzuki’s innovation ecosystem. Selected startups will benefit from expert mentorship, access to testing and validation infrastructure, and exposure to Maruti Suzuki’s industry network. The collaboration will also connect them to incubators, accelerators, and potential investors.

Rahul Bharti, Senior Executive Officer – Corporate Affairs at Maruti Suzuki, emphasized the alignment of the initiative with the government’s Startup India and Make in India missions. Maruti Suzuki’s role as a strategic partner in strengthening India’s startup ecosystem. The company has evaluated over 5,220 startups over six years, engaging 150 and onboarding 28. It operates four major innovation programs: Accelerator, Incubation, Mobility Challenge, and Nurture.

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