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Mondelez India augments portfolio, gears up to revamp operations

Wednesday, 05 Aug 2020
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Mondelez India is gearing up to revamp its operations. The company is expanding its portfolio in bakery, rationalising its shelf-keeping units (SKUs) and improving direct reach in search of growth.

The company now plans to expand its value-added bakery portfolio that it ventured into recently.

Further, to bring agility into its portfolio, the company is undertaking an overhauling exercise for its SKUs. The plan is to weed out less effective packs and replace them with more suitable SKUs, based on learning from consumer insights.

It has adopted a two-pronged strategy and plans to focus on both premium and entry-level segments of the market.

Its premium portfolio is, however, what delivers it the margins. In line with the industry trend, Mondelez has ramped up premium play -- launching close to half a dozen products in the category.

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