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NXTDIGITAL launches Partnership for Growth 3.0

Thursday, 28 Oct 2021
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NXTDIGITAL (NDL), the media vertical of the global Hinduja Group and digital distribution company offering digital cable, Headend-In-The-Sky (HITS), broadband, content and teleshopping, launched 40 NXTHUBs across India and unveiled a value-added app for its last mile owners (LMOs). 
Following on the launch of its pilot in Ranchi, these NXTHUBs were electronically launched at an event in Hyderabad across 13 states including Andhra Pradesh, Telangana, Gujarat, Uttar Pradesh, Maharashtra and Karnataka, amongst others. 
Each NXTHUB is owned and operated by NDL and equipped with the latest technology comprising an Advanced Digital Distribution System – to distribute over 650 digital TV services received via satellite to LMOs and their customers. 
The NXTHUB plug-and-play model eliminates the need for LMOs to invest in head-end and related technology. Besides video and broadband, these NXTHUBs are future-ready to offer a slew of additional digital services including OTT and WiFi. 
Each location has been strategically chosen to augment the company’s footprint across the country, stands at over 4,400 pin codes, as well as focus on markets where LMO growth is constrained by the ability to invest. 
For LMOs, this plug-and-play solution facilitates them to go ‘digital’ literally overnight, offering their customers over 650 digital television channels and other digital services including broadband. 
NDL has planned a total of 100 such NXTHUBs for this financial yearthat will further strengthen the NDL footprint across the country. 
After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem that has been built, but harnessing the convergence of technologies to be delivered through a national network of NXTHUBs.
Sixteen of the 40 NXTHUBs are in Andhra Pradesh and Telangana alone. It also announced the launch of its new Application Programme Interfaces for its NXTDIGITAL HITS service as well as a pre-integrated mobile app solution from Mobiezy under its VAAP programme.
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