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Pansari Group to focus on value-added products for growth

Monday, 26 Feb 2024
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Health-centric food products company Pansari Group aims to close FY24 at approx. Rs 1,800 crore in revenue, as it charts its growth path with focus on value-added products. It plans to increase the value segments' contribution to 20 percent to the overall revenue in the next two years. 

In a move to further ramp up its portfolio of value-added products, the company will launch a green and floral tea brand ‘Tvoy’ next month, and expects to clock Rs 100 crore worth of sales from ‘Tvoy’ in the next two years. Other products in its value-added portfolio include indimix ready-to-cook range, masala and seasonings, among others. Of its 450 stock keeping units (SKUs), edible oil accounts for around 55 percent of its business. 

With products ranging from edible oils to instant mixes, the Group was mainly limited to North India is now expanding into the West and South of India. In FY25, it expects the West and South to contribute 40 percent of the business, while the remaining comes from the North.

The Group has a total of six manufacturing plans and nine warehouses and has recently opened depots in Ahmedabad and Mumbai to increase distribution further. In terms of international presence, it exports to more than 80 countries. 

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