Kolkata-based RSH Global, owners of the ‘Joy’ brand, are planning to ramp up the health and hygiene segment.
The company, which recently extended the brand to hand sanitisers, will look to ramp up the portfolio to include hand washes, hand creams and moisturisers, germ kill sprays and others.
The company is looking at a long-term play in the category with focus on the mass segment. Nearly Rs 15 crore has been spent on ramping up the existing facilities. Some third-party sourcing from registered pharma manufacturers is also being done for items like germ kill spray and so on. RSH Global is expected to end FY20 with product off-takes worth around Rs 490 crore.
The company will go a bit slow on capex plans as part of its efforts to conserve cash. It has Rs 100 crore capacity expansion plan. The company has purchased land, but will not take a call on beginning construction till about December 2020 as it might have to push back expansion plans by a year.