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Reliance Brands to set up Steve Madden stores

Wednesday, 02 Mar 2011
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Reliance Brands has inked an exclusive 20-year licence deal with Steve Madden, the accessories and footwear retailer.

Reliance is planning to introduce Steve Madden brands like Steven by Steve Madden, Steve Madden, Madden Girl and Big Buddha in the country.

The first mono-brand stores are to be launched in Delhi and Mumbai in 2011. The company plans to open 20 company-owned and company-operated stores in three years in Delhi, Mumbai, Chandigarh, Ludhiana, Bengaluru, Hyderabad, Chennai, Pune, and Kolkata.

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