Reliance Brands has inked an exclusive 20-year licence deal with Steve
Madden, the accessories and footwear retailer.
Reliance is planning to introduce Steve Madden brands like Steven by Steve
Madden, Steve Madden, Madden Girl and Big Buddha in the country.
The first mono-brand stores are to be launched in Delhi and Mumbai in 2011.
The company plans to open 20 company-owned and company-operated stores in three
years in Delhi, Mumbai, Chandigarh, Ludhiana, Bengaluru, Hyderabad, Chennai,
Pune, and Kolkata.