Samsung Electronics, South Korean multinational electronics company, has opened the world’s largest mobile experience centre at Opera House, Brigade Road in Bengaluru, Karnataka.

The Samsung Opera House will showcase differentiated product experiences, built around the company’s philosophy of Discover Tomorrow Today.

The world’s experience centre has been opened in less than two months after the company inaugurated the world’s largest mobile factory in Noida in July 2018.

The experience centre is spread over 33,000 sq ft property and will showcase its full lineup of smartphones and wearable devices at the experience centre alongside flagship consumer electronics products such as the QLED TV, Smart TVs, The Frame, and family hub refrigerators. The centre will also have a Home Appliance zone.

The experience centre is based on technology such as Virtual Reality (VR), Artificial Intelligence (AI) and Internet of Things (IoT). The centre includes VR experiences such as the 4D Sway Chair or the Whiplash Pulsar 4D chair that makes 360 degrees three-dimensional movements.

Moreover, the customers can pre-book the Centre’s home theatre zone for watching movies and shows.

The company has two manufacturing facilities five R&D centres and one design centre.