Tanishq, a Tata group’s jewellery division, will launch upto 25 standalone stores of its sub-brand ‘Mia’, by 2016.
Mia was launched by Tanishq in 2011. The brand is targeted at working women. Presently, it sells Mia from its existing stores.
By the end of this financial year, the company plans to set up eight to nine standalone Mia stores. At present, there are three Mia stores in Mumbai, Bengaluru and Pune.
The brand’s jewellery range is crafted in 14K gold and is priced between Rs 4,000 to Rs 25,000.