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Voylla to expand offline footprint

Thursday, 12 Sep 2019
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Fashion jewellery brand Voylla is looking to expand its offline footprint. The plans are afoot to add 500 retail touch points in the next three-four years.

The company, which began by selling jewellery online in 2012, forayed into the offline space by setting up own stores and kiosks in 2015. It currently operates through 165 touch points across the country.

Out of the 165 retail touch points, 75 are exclusive stores, another 70 are in the form of kiosks while the remaining are in shop-inshops format. The company will continue to add more exclusive stores moving forward. Voylla will invest around Rs 100 crore to add 500 stores in the next few years.

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