Hindware has announced its foray into tile adhesive segment on the back of a growing market and the need to seamlessly integrate with its existing product portfolio. Through this strategic move, the consumer-centric brand aims to provide a one-stop destination for all construction, tiling and home improvement needs of customers.

The bathware and tiles brand has launched five different SKUs in adhesives to cater to the entire tile categories, ranging from ceramic to elevation tiles. The exclusive product range of adhesives and grouts was recently unveiled in New Delhi. The products will be available through Hindware Tiles' existing distribution and retail network across the country.

Along with this, HindwareTiles has also expanded its existing product portfolio with the launch of a new tiles range. These include GSVT Tiles in 600x1200 mm dimension in matte gloss and veneer finishes among others, GVT Elevation in 300x600 mm size for exterior and interior cladding solution and similarly, high depth elevation tiles for interior and exterior projects.

As part of its Unique Tiles Series, the brand has also launched Carpet Tiles in a 800x1600 mm size for spaces including dining room, bedrooms and living rooms among others. Combination Tiles offer a fusion of gloss and carving finishes, while the Robusto Series caters to the practical needs of high-traffic spaces with a focus on aesthetics.

Hindware Tiles' retail and distribution network in India comprises over 500 dealers covering 200 plus cities and 50 brand stores.