Holcim India and its two leading cement companies--Ambuja Cements and ACC have launched their first corporate campaign #ChangeTheStory that highlights the plastic removal efforts of the cement majors in the country.

The first joint integrated sustainability campaign of Holcim India is about its efforts to clean the river Yamuna through the non-invasive technology called Bubble Barrier.

Both companies have deployed a non-invasive Bubble Barrier technology for the removal of around 2,400 tonne of plastic waste from Agra’s Mantola canal before they enter into Yamuna River project. This river cleaning initiative is being taken care of by Geocycle, the in-house waste management arm of Ambuja Cements and ACC.