Taneira, the youngest brand from Titan, has launched its first store in Banjara Hills, Hyderabad, Telangana, on 6 May 2019.

The Hyderabad store is the fifth store by Taneira in India. Spread across 5,000 sq ft, the store is housed in a remodelled villa at the corner of Road Number 14 in Banjara Hills.

The impressive collection of sarees ranges from Banarasi silks including the rare-to-find Pitambari, Rangkaat and Gyasar, rich Kanjeevarams including revival designs, Chanderis and Maheshwaris from Madhya Pradesh, Jamdanis from Bengal, Ikats from Gujarat, Andhra Pradesh, Orissa and a vast collection of Tussars, India’s indigenous silk.

The brand creates its trademark browsing experience, intimate yet relaxed with its experiential display of sarees, custom lehengas, fabrics and ready-to-wear blouses.

The company plans to open around 15 stores in the coming year. Taneira as a brand represents the rich heritage of Indian textile weaving and crafts – sarees handmade from pure & natural fabrics, handpicked from diverse weaving clusters of India to deliver an exclusive collection.

The store located at Banjara Hills has been designed using purely natural materials, handmade by artisans across India.