PVR Inox, India’s largest film exhibitor, aims to achieve a milestone of 2,000 screens by 2026, with a strategic focus on expanding its presence in tier-II and tier-III cities in Southern India. The company's expansion plan is backed by significant investments, with a capital expenditure of Rs 400 crore required to establish 100-120 new screens. With 33 percent of its screens already located in the southern region, PVR Inox boasts the highest penetration in this market compared to the northern (26 percent) and western (21 percent) regions.

By focusing on underpenetrated markets, particularly in smaller cities, the company seeks to capitalise on the growing demand for premium cinematic experiences across India. It currently operates 1,747 screens across 356 cinemas in 111 cities in India and Sri Lanka.

In addition to expanding its cinema footprint, PVR Inox is diversifying its business portfolio. It recently announced the launch of its first food court 'Treat Junction', in Kota, Rajasthan, slated to open in December. This venture is a collaboration with Devyani International, operator of global food brands such as KFC and Pizza Hut in India. This initiative underscores PVR Inox’s intent to explore new revenue streams, and leveraging its market presence.

By focusing on geographic expansion and venturing into complementary sectors, PVR Inox aims to sustain its eadership while catering to evolving consumer preferences.